The project CONVERSION by the Recycle Group refers to the life of a modern man as it is in the age of the world web and new gadgets. Data transmission speed, constant data refreshing and availability— with every seventh person on earth owning a smartphone – have given birth to the cult of new technologies. The Recycle Group’s project compares the globalisation of information networks to the conversion to some new ‘religion’ where the scope of information available in the virtual space is a new presiding deity.